Great Design is Felt, not Seen.
Avinash Dubey | UX Designer | Based in London
As a User Experience Designer, I turn complex ideas into human-centered realities that just work.
From Research to Reality
A collection of design projects focused on user research, interaction design, and product strategy.
Flight Booking App - a case study
UXDI Diploma Assignment
Simplifying Data Entry - a case study
UI UX Design | Design System
Fee Panel for School - a case study
UI UX Designer
Tehrannasim Logistics - a case study
UX Designer
My Design Process
Every project has a different flavor. I mix and match these steps to create the perfect recipe for your specific goals.
Discover & Research
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Competitive Benchmarking
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Qualitative & Quantitative Research
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Heuristic Evaluation
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Usability Audits
Design & Iterate
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Low-Fidelity Sketching
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Wireframing (Lo-Fi & Hi-Fi)
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Visual Design & Prototyping
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Building Scalable Design Systems
Analysis & Strategy
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Affinity Mapping
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Customer Journey Maps
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Information Architecture & Card Sorting
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User Flow Diagrams
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Using AI for rapid data synthesis, sentiment analysis, and automating user interview transcriptions.
Validation & Handover
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A/B Testing & Usability Testing
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Design Annotations for Clarity
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Developer Collaboration & Handoff